identityIQ
An updated and engaging website for an identity theft protection company
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IdentityIQ aimed to position itself as the premier identity protection service, but the old website didn’t fully showcase its features. The new site highlights all of IdentityIQ’s services with a modern design and interactive elements, clearly communicating its value and reinforcing its leadership in identity protection.
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A quick look at the "How We Protect You" page styled with
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A layout of identity theft crime stats
problem
The old website for IdentityIQ was outdated and built on an obsolete platform that hindered performance and scalability. The site's design no longer reflected the updated brand identity of the company, leading to a disjointed experience for users. The lack of interactive and engaging elements failed to capture visitors’ attention, while the outdated platform made it difficult to update content or add new features. As a result, the site was unable to support the company’s growth or align with its evolving brand and audience expectations.
solution
The new IdentityIQ website was built using Webflow, providing a modern, scalable platform that allowed for seamless design updates and easy content management. The site features interactive 3D elements built with Spline, creating an immersive experience that engages visitors from the moment they land on the page. Updated with IdentityIQ’s new branding, the design is fresh, dynamic, and aligned with the company's current identity. Focused on using striking graphics and concise, impactful text, the site avoids overwhelming users with excessive information, offering a streamlined, visually-driven experience that highlights key messages and engages the audience effectively.
